Codeable certified WordPress expert since 2015
Fast WordPress that converts.
Ciao, I’m Luca Ottolini, a WordPress developer working from a small town in Italy. Since 2002 I’ve built and fixed websites: more than a thousand projects so far. Each shape on this page stands for one of them, big or small.
- Performance
- 97 Good
- Accessibility
- 100 Good
- Best Practices
- 100 Good
- SEO
- 100 Good
Fast is the first impression. Everything else comes after.
Visitors decide in seconds whether to stay. I tune servers, code, images and fonts so your pages are ready before they make up their mind.
Make my site fasterReal numbers, not vibes.
Two page loads, rebuilt from particles and played at half speed. Left: a typical unoptimized WordPress site. Right: 8link.it, after I worked on it.
- slow-site.example (illustration)
- Waiting for the server
- 8link.it optimized by Luca
- Waiting for the server
- Load time, 8link.it
- 0.8s
- PageSpeed
- 97
- Performance
- 100
- Core Web Vitals
- Pass
Is your site slow? Six questions I ask first.
Before every speed audit I ask the same six things. Answer them for your site and you’ll see where I’d start.
Question 1 of 6
A fast website converts better.
Speed isn’t a vanity score. Less waiting means fewer people giving up at the checkout, the contact form, or the page that pays your bills.
Get a speed auditThree things, done properly.
I don’t do it all. I focus on what I love most, and that focus is what makes the difference.
WordPress development
Custom website builds for your company, from scratch or as a redesign of the one you have.
- WordPress theme development
- Website redesign
- Custom features development
Speed optimization Most requested
A fast website is a website that converts better.
- Core Web Vitals improvement
- Image and code optimization
- Hosting advice
Graphic design
Logos, brand identities and print since the late nineties. I still design them today, and every layout I build is tested for conversion as well as looks.
- Logo and brand identity
- Mockups
- Print design
Every pixel is intentional. Graphic design came first.
I started as a graphic designer in the late nineties, back when I also ran a record store for DJs. I still design logos, brand identities and print, and every layout I build is tested for conversion too.
Plan my redesignThe path every request takes.
Tools chosen for performance, maintainability and long-term support. No trend-chasing.
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Visitor
Opens your site on a mid-range phone, on a so-so connection.
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Cloudflare
DNS, CDN and bot filtering at the edge.
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Kinsta
Managed hosting with server-level caching.
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GeneratePress, GenerateBlocks, ACF Pro
A lightweight theme, native blocks, safely editable content.
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Perfmatters
Scripts load only where they’re needed.
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A fast page
Painted before the visitor thinks about leaving.
Built by a Codeable Certified WordPress Expert Developer.
One shape, one project.
1000+
Completed projects, rated 4.98/5 overall.
- Late 90sStarts in graphic design, next to a record store for DJs.
- 2002Starts building and fixing websites.
- 2015Joins Codeable as a certified WordPress expert.
- TodayOver a thousand projects later, still in the same small town.
Trusted by Epson, Jeep, Fastweb, Spalding, Bellasi, Cascade Insights, Cybersight, Superdrive
Made in a small town in Italy. For clients all over the world.
I’ve worked with clients on Codeable since 2015: more than a thousand projects delivered, rated 4.98 out of 5.
Start a projectRated 4.98 out of 5.
In their own words. Pick a word to see who used it.
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Luca was wonderful as always. I’ve used him many times. Every project runs smoothly and works perfectly.
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I’ve worked with Luca many times now. As always, he provides the highest level of professionalism and skill. He was able to create a second domain for me, “mirroring” my main site (not sure if this is the correct terminology), quickly and with excellent attention to some unexpected issues that came up. Thanks again, Luca!
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Knowledgeable, smart, insightful, great communication.
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Luca is fast, thorough, and a joy to work with. Highly recommend!
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Luca is super great to deal with, responsive, communicative and design implementation is right on target with the brief.
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I would give Luca 10 stars if I could. He is literally one of the best providers I’ve ever had the pleasure of working with in any field – web development or otherwise. From start to finish, Luca went above and beyond in all categories. His communication: Excellent. Clear and thorough. Highly detailed when appropriate; […]
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Luca is very talented, incredibly responsive and an absolute pleasure to work with. Highly recommend!
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Luca worked well with me. I had some scheduling/life issues impact how responsive I was with him. He was gracious and patient until I could give him the answers he needed. I will want to work with him in the future as I have additional site needs.
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Luca is very thorough, talented and fast!!! Highly recommend.
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Luca is very talented and extremely responsive and efficient. Highly recommend.
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I have used Luca for past projects. He is always very professional and keeps me updated. His work is impeccable. I always request him for any work I need and I have never been disappointed.
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Amazing results. Speedy, efficient, and takes time to explain everything.
From the journal.
Notes from 20+ years of building, fixing and speeding up WordPress sites.
Read the journal or ask WP Wisdom, my WordPress assistant on ChatGPT.
Launch day is the start, not the finish.
Plugins update, traffic grows, bots show up. I keep sites fast and healthy long after launch, so they don’t slowly fall apart.
Keep my site fastAvailable for new projects
Let’s build something remarkable together.
20+ years of WordPress work. Certified on Codeable since 2015. Performance first, always.
How fast are you, compared to a fast page?
Five rounds. Click, tap or press Space the moment the panel lights up.